The Faulls model is simple – To provide quality footwear at affordable prices and considered good value. Then to offer a Customer Service Experience which promotes return shopping and loyalty.
Faulls Shoes is still a privately owned family Company and through its branded outlets has a proud family tradition of over 100 Years.
Faulls Shoes first opened its doors in Ballarat at 62 Bridge Street in 1910. The founder was Thomas George Faull. He moved the business in 1916 to 20 Bridge Mall and this is still the present site of Faull’s Shoes Retail store and Head Office.
Thomas’s son Alan joined the business in 1931 and despite tough conditions during WW11 the business survived and grew. In 1966 Alan’s youngest son John joined the business and was Managing Director from the early 1970’s. In 1994 the Company undertook a serious expansion program.
A Comfort Fitting Store was opened in Geelong trading as Kumfs Comfort Shoes. The Ballarat store was split a year later to also trade as Kumfs Comfort Shoes on to Little Bridge Street. Another Faulls store was opened in Geelong in 1995 and then in 1999 the opportunity arose for 2 further stores; this time in Tasmania. One in Hobart and one in Launceston. The final Faulls store was acquired in Warrnambool in 2007 giving a total of 5 Faulls Stores.
With the need for more fashion the Company opened 3 Polly Stores catering to the more fashionable customers. Located in Hobart, Launceston and Ballarat the stand out stores are well located and offer a quality image and some outstanding looks.
The Company has embraced the e commerce age with online stores for both Faulls Shoes and Polly Shoes. We are working hard to keep the Websites fresh, up-to-date and engaging. We are supporting our Online and bricks and mortar stores with very regular activity on Facebook and Instagram.
The future looks bright for the mid-size Company. The Family business now has a wholesale arm with Miss M and Bueno European Shoes being sold Australia wide and in New Zealand. These European shoes have wonderful detail and handwriting and will feature strongly in both Faulls and Polly Shoes while also being sold in some of the best footwear stores in Australia.
We hope you enjoy a look through our History and hope like many others you wish to join the Faulls and Polly families with regular updated through our Customer VIP Programs – you can join up now – If you do; We offer a Warm Welcome!